With prices starting at $14.99 per month, Uber’s new Ride Pass won’t get you unlimited rides for a flat monthly rate, but could take some of the cost uncertainty out of ride-sharing.
Ride Pass basically takes annoying “surge” pricing out of the ride-sharing equation, with pass holders enabled to “lock in consistent, low prices on any ride they take, anywhere in a city, anytime of day for a small monthly fee,” according to Uber.
Unveiled on October 31, Uber Ride Pass launched in five US cities — Austin, Orlando, Los Angeles, Denver, and Miami.
Mashable reports that LA customers will pay $24.99 monthly for the Ride Pass.
Uber is aiming Ride Pass at frequent users in particular. “Daily commute or night on the town, traffic or open roads: Ride Pass is designed to take the guesswork out of riding so you can confidently plan your day with Uber without any unwelcome surprises,” said the ride-sharing company.
Rides are unlimited, and Uber promises savings of up to 15 per cent per ride to users. Fixed rates are available on Uber, Uber X, and Uber Pool rides. Los Angeles members will soon be able to get discounts on the use of e-bikes and scooters, too.
Current Uber users can sign up through the app; monthly renewals are automatic. The app will track savings compared to prices charged to non Ride Pass holders.
Rival Lyft previously introduced an All-Access Pass that includes 30 rides monthly for about the same price as the Ride Pass.