E-Vision, a fully-owned subsidiary of Etisalat, has signed a five-year content deal with STARZ PLAY, the streaming video on-demand service.
The partnership will enable Etisalat UAE customers to enjoy STARZ PLAY exclusively across its IPTV and mobile services. Etisalat International operations will also be able to offer the STARZ PLAY service, accessing and differentiating its content offering in their respective territories under special terms. E-Vision and STARZ PLAY will work closely to expand its relationship to enhance the offering through exclusive and different synergy opportunities across content and technology areas.
Humaid Sahoo, CEO of E-Vision, said: “Enhancing the already existing partnership with STARZ PLAY is the natural evolution to the efforts and partnership that started three years ago. STARZ PLAY’s content and service has proven to be an attractive and differentiating service. E-Vision’s strategic objective to secure premium and exclusive content to differentiate its offering is the driving force to enter into a long-term partnership with STARZ PLAY. E-Vision is very excited to disseminate STARZ PLAY’s offering across Etisalat Group territories.”
Maaz Sheikh, CEO of STARZ PLAY, said: “Our research has shown that more and more consumers in the UAE are watching TV through the eLife TV service. With this strategic partnership, we are bringing together STARZ PLAY with Etisalat’s Elife service. Etisalat customers can now access their favorite TV shows and the biggest movies on STARZ PLAY with one simple click of a button on their E-life remote control.”