The property will stay open until late December, when it will close over Christmas and into the new year, during which time the hotel will add “all the unique flourishes and touches that make a Hard Rock Hotel what it is – over 100 pieces of music memorabilia celebrating former residents such as Jimi Hendrix, Diana Ross and Bob Dylan, original in-room artwork, bespoke furniture and soft furnishings”.
During this period work will also take place on the new reception areas, VIP lounge and two new bars, before the hotel reopens in the spring.
Commenting on the rebranding Oliver Kahf, general manager of the Hard Rock Hotel London, said:
“Hard Rock is a world-class institution where contemporary style and comfort meets rock star service. This building has stood at the intersection of British music and fashion since the 1930s and when we open in spring 2019, it’s sure to become a go-to London hotspot once again.”
There are currently 181 Hard Rock cafes, 25 hotels and 11 casinos across 75 countries, with upcoming projects in destinations including Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Ottawa, Dalian and Haikou in China.