By Assah Mwambene
THIS year’s IMEX International Exhibition has offered Tanzania a unique opportunity to showcase its tourism and meeting industry potentials with number of deals sealed with international events organisers.
Commenting shortly after the end of the 2018 IMEX international exhibition in Germany, the Director General of the Tanzania Tourism Board, Ms Devota Mdachi said this year’s event provided Tanzania with a unique opportunity to display and showcase the country’s tourism.
“We were able to meet with a number of international and professional event organisers and inform them of the opportunities available in Tanzania. They have shown a great interest in the destination Tanzania” she said. Tanzania delegation was led by the Board’s Chairman Judge Joseph Mihayo.
The TTB boss said in an attempt to promote business tourism and MICE to Tanzania, TTB in collaboration with Arusha International Conference Centre (AICC) decided to send a strong delegation to this year’s IMEX event.
She said that the three day event attracted more than 3500 companies all over the world from 150 countries. Apart from AICC and TTB other Tanzanian organisations included Mount Meru Hotel, East Enders Tours and Safari, StudioRed and Leopard Tours.
“Tanzania also participated in the IMEX Policy Forum, an event that usually attracted various politicians and high level officials from Ministries, tourism boards and associations from all over the world.
Ms Devota believes the country’s move to attract more business tourists, events and visitors was expected to double when the government will eventually establish a National Convention Bureau (NCB).
This year’s IMEX event, which takes place in Frankfurt in Germany, is an annual event which usually takes place in the second week of May every year.