In a recent announcement, AccorHotels released a statement stating that they were set to acquire 85% of 21c Museum Hotels, an award-winning hospitality management company.
This move will enable AccorHotels to introduce MGallery, a collection of boutique hotels that 21c Museum Hotels will join, into the North American Market. Each MGallery property encompasses unique designs, from Hotel Molitor Paris – MGallery and INK Hotel Amsterdam – MGallery to Hotel Muse Bangkok Langsuan – MGallery and Harbour Rocks Hotel Sydney – MGallery.
Through the agreement 21c Museum Hotels will get aid in terms of development opportunities, marketing exposure and will gain access to one of the largest distribution networks in the industry.
Kevin Frid, Chief Operating Officer, North & Central America, AccorHotels, said, “We are delighted to welcome 21c Museum Hotels as part of the AccorHotels family of brands, hence strengthening the Group’s footprint in North America in a very unique and promising niche. Together, we have a tremendous opportunity to grow the 21c brand, as well as introduce MGallery into the North American market, building both brand equities and further expanding the full range of unparalleled experiences for our guests. This strategic acquisition marks a new step in AccorHotels’ strategy of being the leading player in the Luxury and Lifestyle segment in North America.”