The top space of the redeveloped East Stand will also be named the British Airways Rose Garden, offering “a modern relaxed environment for guests featuring live music and a mix of open cooking stations”, and BA will work with England Rugby to develop a new stadium app and e-ticketing technology.
Commenting on the news Alex Cruz, chairman and CEO of British Airways, said:
“We’re getting behind England Rugby and looking forward to supporting the Men’s and Women’s squads, by delivering them ready to win on their travels all over the world.
“Twickenham Stadium also sits on the flight path in to Heathrow, so our partnership with the home of England Rugby will be visible to British Airways customers from the skies.”
The partnership was launched with a bespoke pitch design captured by an aerial camera.