Turkish Airlines has unveiled a new cabin crew uniform designed by Milan-based Haute Couturier Ettore Bilotta.
The design celebrates 85 year history and will begin to be worn on the opening of the Istanbul New Airport
The design incorporates traditional patterns found in artisanal Turkish glassware, ceramics and calligraphy with contemporary textures and details and combines shapes and colours found in Istanbul Bosphorus with a new ‘flow detail’, created to symbolise the effortless and dynamic energy flowing through Turkey’s most dynamic city as an intersection between East and West”.
The colour scheme is a deep red and anthracite grey, and includes hats, gloves, dresses, bags and accessories. The new designs were tested on long-haul trial flights in different climates.
Ettore Bilotta, the fashion designer behind the uniforms said, “When I started to design for Turkish Airlines, the first thing that inspired me was Istanbul. This city has been a melting pot for art and civilisation for centuries and has a rare richness as a common heritage of many cultures. I wanted to bring elements from traditional calligraphy and mosaics together with the new interpretations of Turkish motifs, which emphasize modern lines, into foulards and ties to reflect a contrast and duality.”
To launch the new look, the national carrier teamed up with globally renowned British photographer and artist, Miles Aldridge to shoot the new Turkish Airlines cabin uniform collection in Istanbul’s unique spots.