Commenting on the news over the weekend Gulf Air’s chairman of the board of directors Mr. Zayed R. Alzayani said:
“This is an even more exciting year for Gulf Air as we continue our efforts and plans to portray the airline as a solid national asset that serves the Kingdom of Bahrain and yet caters to an international audience.
“Today we announced our boutique concept, which will see the airline adapt a new business model to shine amongst the competitors in our own unique way.
“Working hand in hand with Gulf Air Group, BTEA and BAC with the launch of the new terminal, will allow the new Gulf Air to represent Bahrain to the world and open more bridges to and from the island”.
In recent years Gulf Air has seen intense competition from Middle Eastern airlines including Emirates, Qatar Airways and Etihad, and the carrier said its plans would “differentiate itself as a boutique airline that is different and unique in the way it operates comparing to the bigger airlines that are more volume driven”.